Price is such an important contributor to the success of a product or service that requires special attention. It not only helps define the product’s reach but also impacts its image when used as a communication element for quality. PriceView protocols are designed to help understand the impact of price to the concept or product success and provide answers in a number of situations e.g. at entry level, price wars, competitive response etc.
More than ever, it is crucial to understand how price interacts with product or service features/elements and how they contribute to an overall perceived value. Recognising the price-features relationship is something that can bring considerable advantage taking decisions on how to price products/services; it can provide an edge over competition through the identification of what elements need to be emphasised in order to sustain higher prices and therefore more profitable products.