One of the most exciting frontiers for market research is the application of neuroscience to the understanding of the unconscious or subconscious underpinnings of consumer choice.
At MASMI, we have introduced objective quantitative measures that reflect actual neurological responses of the consumer to advertising and other brand related stimuli. This revolutionary approach goes beyond traditional questioning techniques, allowing marketers to understand what works and what does not in their creative concepts.
We deploy leading edge methods in partnership with LABoratory & Co., a global leader in biometric communications measurement, bringing years of experience using EEG (Electroencephalogram), EMG (Electromyogram) and GSR (Galvanic Skin Test) for marketing and research applications.