Conducting Healthcare Research is challenging, particulalrly in emerging markets, where there are widely differing local conditions. Information available from government sources is scarce and often of limited use.
Licensing procedures are ineffective, generic products are common, and there is a lack of regulatory control. Price wars between pharmaceutical wholesalers and retailers are a common feature of these markets.
At MASMI, however, we know healthcare research and we know our markets. We can provide the insights you need when launching a new product, service or concept into these challenging marketing environments. We understand the critical issue of confidentiality and the special challenges of reaching key decision makers in this sector.
Let us hear more about your research needs and we can explore together how we can help you meet your key pharmaceutical and healthcare sales and marketing objectives.