Reverse BPTO

The BPTO approach is able to define if a certain product would win or lose against the competition at different price levels taking into consideration the consumers’ decision making process.

For this purpose the circumstances that customer meets at the shops have to be simulated. The regularly consumed brands should be placed into relevant competitive surroundings.

For BPTO MASMI has come up with a software (Price Board™) that helps determining the optimal pricing strategy of a certain brand or brand portfolio of a company in a very user-friendly way.