MASMI Hungary offers quick and convenient proprietary software solutions not only for data processing, but also for analysing research results in house after the survey is completed.
ESPRI
ESPRI is a leader product of the New-Zealand based Infotools. It is a software for marketing, specially designed for in-house data analysis.
ESPRI makes it possible without being a computing expert to work with both raw and formatted survey data, developing data snapshots, graphs, tables, comparative analyses and data maps according to the clients’ individual needs. MASMI Hungary owns the ESPRI licence and the knowledge of creating databases with it.
According to a unique agreement we offer to our clients the possibility of using ESPRI free of charge.
We do not offer ESPRI as a software to our clients but as a means of the new approach towards understanding and decision indicating usage of market research data.
MASTools
MASMI Research Group’s specialised tool for quick and accurate assessment of survey data, including quick table formation and format adjustments for review by clients.
Price Board
Individualized software program by MASMI Research Group designed to help clients present and analyze Brand-Price Trade-Off (BPTO) results.
With the help of this software we can study:
- how market shares work out with different price levels
- from and where to costumers change after rising or lowering prices
- how sensitive certain segments are to changes in prices