Advertising Research

The essential goal of advertising research is

• To provide input from the consumers’ side to be able to judge how effective the campaigns in progress are
• To help planning the future campaigns with information

A properly carried out advertising research is able to demonstrate how communication affected the consumer’s thinking and brand perception. Attention should be paid on both rational and emotional momentums.

Approaches applied by MASMI Hungary measure the effectiveness of advertisement research on the basis of the changes of the conscious position.