Brand Loyalty Metric

Two momentums of the loyalty to products and services can be separated: the behaviour momentum that is how often we buy the certain product or use the certain service and the emotional momentum i.e. how we are related to the product or service.

These two are strongly related to each other but are not identical. MASMI Hungary analyses the relation towards brands and suppliers taking into consideration the two momentums above and help the clients be able to strengthen their consumers’ loyalty.