Concept Tests

Concept Tests are conducted to gain consumer insights; the costumers’ rational and emotional attitude to a potential offer or a planned product.

Based on the above mentioned the try/buy potential, during the temporary introductory period the estimated stable market share, the possible portfolio threat, and the location of the best source of business for new proposition are to be determine. The possible threat to any of the own brands/products (possible cannibalism).

This test does not only consist of the evaluation of the actual product but it also includes testing the proposition image, pack, and ad & POS materials (if any). We measure simulated purchase, the intention to repeat purchase, and price sensitivity, as well as price-elasticity.

Through the survey a valid decision can be made related to the strategy of launching a new offer or product to the market.