Research Methodologies

Several research methods are available to solve our clients’ business-related problems. Out of these MASMI Hungary applies the followings on a regular basis:

• Pricing Research
• Marketing Communications & Advertising Research
• Brand Equity Measurmement
• Product Test
• Usage & Attitude Survey
• Concept and Name Test
• Segmentation Study
• Loyalty Survey

Several data collection methods can be used in any combination required by the research methods listed above. MASMI Hungary offers the followings:

• Face to Face Interviewing
• CATI Interviewing
• Online Surveys
• In-home Tests
• In-hall Tests
• Focus Groups
• Mini Focus Groups
• In-depth Interviews
• Mystery Shopping
• Observation