Name Tests

Name Tests are conducted to test a number of different names and thereby to select the most attractive and appropriate name for a new brand or brand extension. This method can be used in case of double branding and brand extension as well.

The test uses qualitative focus group method to discover the best the perception and association fields of each possible name among all possible target groups.

Choosing a name is an essential decision in brand management. MASMI name test helps understand deeper the potential target groups’ needs and expectations based on deeply embedded values and attitudes.