Product Tests

Most of the product tests carried out by MASMI Hungary are conducted as face-to-face interviews, but under certain circumstances – if product characteristics make it possible and reasonable – they can also be done on-line.

MASMI Hungary’s product tests are designed to help marketers and manufacturers achieve and maintain product competitiveness (measuring their own product performance, weaknesses and strengths against competition).

This test consists of two parts: physical evaluation of the product and sensory evaluation.

These tests are often blind tests so as consumers don’t know the brand names they are using.

These tests are not only suitable to choose the most appealing product variations for customers but they function as a possible means of quality management as well.