Usage & Attitude Surveys

MASMI Hungary considers Usage and Attitude Survey as a tool with the help of which consistent and clear picture can be formed on brand health, the variations of brand equity, and the processes characterizing the whole market.

The U&A surveys can produce truly useful information if they are conducted regularly, at least once a year. They should cover the whole market to make the dynamic of the market understood in strategically depths as well.

With these, monitoring the key indicators’ change and the development of a brand and based on the above even the effective organization of marketing-communication and consumer dialogue campaigns become possible.