Reverse BPTO

Most research agencies offer pricing models based on the Brand/Price Trade off (BPTO) methodology, which assumes price raise scenarios. But what happens if your competitors choose to lower prices? What happens in the event of a price war? Managers also need to be able to strategise using lower prices, and our unique Reverse BPTO makes this possible.  Now you can fully understand how to exploit or react to downward price pressures in the market.