With over a decade’s experience of working with international clients, MASMI has conducted some very challenging research projects.

In this section we describe a selection of them paying special attention to the business application of each particular case.

Please select a case study from the list below:

• Brand Image of auto manufacturer
• Consumer Banking
• Fashion magazine market potential
• New product concept test
• New Products in OTC Healthcare market
• Price Wars for snacks
• Pricing of packaged consumer goods
• Segmentation of football fans
• Service delivery challenges
• Special event sponsor effectiveness