Corporate news from around MASMI Research Group
London, 30 March 2007
MASMI Group announced today that it has completed its acquisition of Frankfurt-based market research agency Transferresearch, which effective 1 April will operate under the name of MASMI Deutschland GmbH. The company will be headed by Sonja Linz, founder and current Managing Director of the company. Transferresearch is a well-established research company with almost 16 years of expertise in FMCG consumer research field and particular expertise in the qualitative research area.
MASMI Group, known for its strong FMCG consumer research experience in Eastern Europe and countries of the former Soviet Union, is moving to expand its business to this Western European country because of growing German interest and investments into Eastern European emerging markets.
“The acquisition of Transferresearch firmly establishes MASMI’s presence in Germany,” said Sergey Kolobanov, Group Chairman and CEO of MASMI in London. “Not only is Germany one of the world’s largest research markets itself, it's also a top tier investor in Eastern European economies. I’m sure that our existing and new German clients will benefit from MASMI’s international expertise combined with local insights.”
Kolobanov added that Transferresearch’s capabilities will significantly enhance MASMI’s market offering because of the ability to conduct research in Germany as well as for our existing and potential German clients in Eastern Europe. “We want to offer our German and global clients a first-rate consumer research service. So we are very happy to welcome Sonja and her team to the MASMI family of companies.”
Sonja Linz, newly appointed director of MASMI Deutschland GmbH, commented that “joining MASMI is an important step for us. It enables us to maintain and further improve our high quality standards in the future. We're convinced that our German clients, like those across our global business, will benefit from this step. I thank Sergey Kolobanov and all our MASMI colleagues for the warm welcome they have given us. We look forward to successful cooperation.”
Commenting on the acquisition, Thomas Wüstenfeld, Customer Insight Manager for BP Germany, Switzerland and Austria, said: “Aral/BP has been successfully working together with Mrs Linz since for nearly twenty years. The high flexibility, dependability and quality of the market research projects carried out by Mrs Linz and her team is what distinguishes them. Especially when it comes to new products and services or the investigation of new strategy approaches, Transferresearch -- and now MASMI -- is our first port of call for qualitative market research.”
About MASMI Group
Founded in 1994, MASMI Group is a full-service international market research company specializing in customized research insights and brand health consulting for major multinational FMCG companies. Headquartered in London, MASMI has wholly-owned subsidiaries in Belgrade, Budapest, Croydon, Kiev, Minsk, Moscow, St. Petersburg, and Zagreb. Today MASMI Research Group employs more than 250 research specialists with extensive expertise and knowledge in emerging and established consumer markets. For more information, please visit www.masmi.com
About Transferresearch
Transferresearch is a Germany based agency with a strong emphasis on customized FMCG consumer research. The agency was founded in 1991 with the aim of providing clients a tailor made market research services. Transferresearch has long standing record of working with well known FMCG clients including BP (British Petroleum), Bel, Bonduelle, Südsalz. For more information, please visit www.transferresearch.de
For more information please contact:
Alexander Svenson,
Assistant for Corporate Affairs, MASMI
Tel: +44 20 7583 7584
alexander.svenson@masmi.com
Sonja Linz, Managing Director, Transferresearch
Tel: +49 61 03 8 991 30
sonja.linz@transferresearch.de