Corporate news from around MASMI Research Group
London, 29 May 2007
MASMI announced today the opening of a dedicated Group Solutions and Analytics Centre in Nicosia, Cyprus which will focus on delivering company-wide market research solutions and analytical systems for all MASMI offices and will also serve as a foothold for company’s expansion to the Middle East. The company will operate under the name of MASMI Cyprus Limited. Tony Rhodes has been appointed Director of the newly created Centre. Tony has more than 30 years marketing research experience, most of it accumulated in the emerging markets of the Middle East and Central/Eastern Europe. A graduate in Economics and Politics from Durham University in UK, he started his career with Gillette, H.J. Heinz and Unilever in the UK. His extensive managerial experience includes senior executive positions at Unilever, MEMRB and Synovate, where he was most recently Head of Solutions and Client Relations for their Central Eastern Europe/Middle East region (CEEME). Prior to joining MASMI, he has been acting as a market intelligence consultant to a number of FMCG and market research companies.
“MASMI has been enjoying steady geographic expansion and ongoing growth since its formation, and now we’ve reached an important milestone when we need to advance our decision support capabilities and analytical systems in order to enhance consistency and efficiency in our client offer and services across the group“, said Sergey Kolobanov, Group Chairman & CEO, commenting on the opening of the new MASMI company in Cyprus. “Cyprus has been intentionally chosen as the location for our group analytical centre. With this new MASMI office in Nicosia, we also strengthen our positions in Southern Europe and prepare our expansion to emerging markets of the Middle East. It is with particular delight that I welcome Tony as Group Director of the Centre. Tony is a seasoned and highly regarded research professional with sound experience of solutions driven methods and applications. I’m sure Tony will be valuable asset to MASMI and our group companies”.
Tony Rodes commented: “MASMI has established an envious reputation for its pioneering work in the emerging markets of Central and Eastern Europe, and I am very excited to be joining as it moves to the next stage of its development into a truly international organisation. With the establishment of the Group Solutions and Analytics Centre in Cyprus, I see huge potential to expand MASMI’s high quality offerings, both in terms of the geographic footprint and the range of sophisticated client solutions and services we are developing.”
About MASMI
Founded in 1994, MASMI Group is a full-service international market research company specializing in customized research insights and brand health consulting for major multinational FMCG companies. Headquartered in London, MASMI has wholly-owned subsidiaries in Belgrade, Budapest, Croydon, Frankfurt, Kiev, Minsk, Moscow, St. Petersburg, Warsaw and Zagreb. Today MASMI Research Group employs more than 250 research specialists with extensive expertise and knowledge in emerging and established consumer markets.
For additional information about the company, please visit www.masmi.com
For further information please contact:
Alexander Svenson
Assistant for Corporate Affairs, MASMI Headquarters in London
146 Fleet Street
London EC4A 2BU
Tel. +44 20 7583 7584
Email: Alexander.Svenson@masmi.com
Tony Rhodes
Managing Director, MASMI Cyprus
4 Georghiou Papaverkiou Ayios Andreas CY-1107, Nicosia Cyprus
Tel: +357 22 772 074
Email: Tony.Rhodes@masmi.com