Companies need to take "go/no-go" decisions at different stages of product development - does the product have potential, will it meet the minimum decision standards.
Our solutions are scalable: the more final the product the higher the accuracy of our estimates. Fundamentally a trial-repeat framework is used, in conjunction with our desirability measure (see our brand & communications solutions), in order to deliver not only a volume estimation but also the means of how this can be increased.