ConceptView provides a series of protocols that address different situations and stages where concept ideas for products or services need to be tested. Such protocols include the type of information needed for a specific situation, the methodology to be used in collecting the information, as well as the analytical tools that are needed for extracting data insights.
ConceptView protocols focus more on the evaluation and optimisation of concepts using a number of “filters” or points of view - consumer/customer needs, business strategy and concept delivery potential. These protocols, seamlessly combined with ProductView and PriceView protocols, help MASMI customise research to your needs.