MASMI has significant media research experience and has helped dozens of publishing houses, television networks, radio stations, and other media channels grow their audience and brand presence by gaining a better understanding of what consumers want, when they want it, and how they want to receive it.
Whether it is fashion, entertainment, news, sports, or general interest categories, MASMI can provide you with solid data and effective insights on how to make the data work for you.
The explosion in new media – on-line, blogs, video games, podcasting, etc. - demands a new approach to evaluating the comparative impact of different media strategies. MASMI is already establishing a reputation as experts in this field, in emerging markets and beyond.