Internet Survey

The Client
Our client is a major DIY company with over 300 stores in the UK. Their objective was to validate which one of a number of competitive offerings would appeal most to their existing and new customers, while differentiating them from their competitors. This was part of a wider ranging series of initiatives to improve customer service and ease of shopping to help improve sales and customer retention.

The Challenge
Due to time constraints there was a need to meet a very tight deadline for fieldwork and the subsequent delivery of key results amongst a representative national sample of UK adults. Additionally there was a requirement that respondents fell into a number of interlocking quotas based on recent DIY shopping behaviour. Finally the client also requested that respondents be able to view visuals of the competitive offerings.

The Solution
MASMI designed a web based interview in partnership with an agency who specialise in providing internet based panels and were able to deliver results to our client within an extremely challenging timetable.

The Business Result
Our client was able to understand the finer points of consumer choice within their current customer base and also that of their key competitors. A series on new initiatives have now been successfully launched within selected outlets and have made an immediate impact to our clients business.