With over a decades experience of working with international clients, MASMI Research Group have conducted some very challenging research projects.

In this section we describe a selection of them paying special attention to the business application of each particular case.

Please select a case study from the list below:

• Consumer Banking
• Fashion magazine market potential
• Internet Survey
• New product concept test
• Petrol station preferences
• Mystery shopping
• Tyre company customer profile
• Special event sponsor effectiveness
• Segmentation of football fans
• Development of a drinks brand for children
• Express name test: Online Survey